Integrated marketing communications in football
by
 
Manoli, Argyro Elisavet, author.

Title
: 
Integrated marketing communications in football

Author
: 
Manoli, Argyro Elisavet, author.

ISBN
: 
9781000610253
 
9781003140238
 
9781000610260

Physical Description
: 
1 online resource

Subject Term
: 
SPORTS & RECREATION / Soccer
 
Soccer -- Marketing.
 
Communication in sports.
 
Branding (Marketing)

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003140238
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book578985-1001GV943.3Taylor Fransic E-Kitap Koleksiyonu