QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT doing interpretive research projects.
by
Hackley, Christopher E., author.
Title
:
QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT doing interpretive research projects.
Author
:
Hackley, Christopher E., author.
ISBN
:
9781040272510
9781003432203
9781040272466
Edition
:
Third edition.
Publication Information
:
[S.l.] : ROUTLEDGE, 2025.
Physical Description
:
1 online resource
Subject Term
:
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Marketing / Research
Management -- Research.
Marketing research.
Consumers -- Research.
Qualitative research.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 579321-1001 | HD30.4 | | Taylor Fransic E-Kitap Koleksiyonu |