Consumer behaviour and social network sites : the impact of negative word of mouth
by
 
Zaraket, Sarah, author.

Title
: 
Consumer behaviour and social network sites : the impact of negative word of mouth

Author
: 
Zaraket, Sarah, author.

ISBN
: 
9781003081272
 
9781000327625
 
9781000327618
 
9781000327601

Physical Description
: 
1 online resource

Subject Term
: 
Consumer behavior.
 
Social media -- Economic aspects.
 
Online social networks -- Economic aspects.
 
Word-of-mouth advertising.
 
Consumer complaints.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Management
 
BUSINESS & ECONOMICS / Marketing / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003081272
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book579882-1001HF5415.32Taylor Fransic E-Kitap Koleksiyonu