Brand psychology : the art and science of building strong brands
by
 
Busche, Laura, author.

Title
: 
Brand psychology : the art and science of building strong brands

Author
: 
Busche, Laura, author.

ISBN
: 
9781003336693
 
9781000986174
 
9781000986228

Physical Description
: 
1 online resource

Subject Term
: 
Branding (Marketing) -- Psychological aspects.
 
Product management -- Psychological aspects.
 
Brand name products.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / International / Marketing

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003336693
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book580211-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu