Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
by
 
Peña, Alicia de la (Lecturer in marketing), editor.

Title
: 
Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges

Author
: 
Peña, Alicia de la (Lecturer in marketing), editor.

ISBN
: 
9781003300694
 
9781000608939
 
9781000608946

Edition
: 
First edition.

Physical Description
: 
1 online resource.

Subject Term
: 
Marketing.
 
Consumer behavior.
 
Business names.
 
COVID-19 Pandemic, 2020-
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
: 
Peña, Alicia de la (Lecturer in marketing),
 
Amezcua Nunez, Juan Bernardo,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300694
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book581124-1001HF5415Taylor Fransic E-Kitap Koleksiyonu