Strategic international marketing : strategy development and implementation
by
 
Solberg, Carl Arthur, author.

Title
: 
Strategic international marketing : strategy development and implementation

Author
: 
Solberg, Carl Arthur, author.

ISBN
: 
9781003383208
 
9781040031995
 
9781040032039

Edition
: 
Second edition.

Physical Description
: 
1 online resource

General Note
: 
Previously entered under: International marketing.

Subject Term
: 
Marketing -- Cross-cultural studies.
 
Marketing -- Management.
 
BUSINESS & ECONOMICS / International / Marketing
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
: 
Huse, Håvard,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003383208
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book582172-1001HF5415Taylor Fransic E-Kitap Koleksiyonu