Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management
by
 
Santo, Avi, author.

Title
: 
Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management

Author
: 
Santo, Avi, author.

ISBN
: 
9781003321156
 
9781000814248
 
9781000814118

Physical Description
: 
1 online resource (x, 272 pages) : illustrations.

Series
: 
Routledge studies in media and cultural industries ; 11
 
Routledge studies in media and cultural industries ; 11.

Subject Term
: 
License agreements.
 
Character merchandising.
 
Branding (Marketing)
 
Mass media -- Management.

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003321156
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book583050-1001HF5429.255 .S26 2023Taylor Fransic E-Kitap Koleksiyonu