Brand metrics : measuring brand efficacy along the customer journey
by
 
Kall, Jacek, author.

Title
: 
Brand metrics : measuring brand efficacy along the customer journey

Author
: 
Kall, Jacek, author.

ISBN
: 
9781003167235
 
9781000436570
 
9781000436549

Physical Description
: 
1 online resource (1 volume) : illustrations

Subject Term
: 
Brand name products -- Management.
 
Consumers' preferences.
 
Branding (Marketing)
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Marketing / Research
 
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003167235
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book584725-1001HD69 .B7 K3497 2022Taylor Fransic E-Kitap Koleksiyonu