APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISH
by
 
Ho, Nga-Ki Mavis.

Title
: 
APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISH

Author
: 
Ho, Nga-Ki Mavis.

ISBN
: 
9781000984002
 
9781003290575
 
9781000984057

Publication Information
: 
ABINGDON : ROUTLEDGE, 2023.

Physical Description
: 
1 online resource

Series
: 
Routledge advances in translation and interpreting studies

Subject Term
: 
Advertising copy -- Translations -- Evaluation.
 
Translating and interpreting -- Evaluation.
 
Language and languages in advertising.
 
Persuasion (Rhetoric)
 
Chinese language -- Discourse analysis.
 
English language -- Discourse analysis.
 
Communication in marketing.
 
Advertising.
 
LANGUAGE ARTS & DISCIPLINES / General
 
LANGUAGE ARTS & DISCIPLINES / Linguistics

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003290575
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book584940-1001HF5823Taylor Fransic E-Kitap Koleksiyonu