SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA.
by
 
Dias, Patricia.

Title
: 
SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA.

Author
: 
Dias, Patricia.

ISBN
: 
9781000953695
 
9781000953725
 
9781003382331

Publication Information
: 
[S.l.] : ROUTLEDGE, 2023.

Physical Description
: 
1 online resource.

Series
: 
Routledge focus on business and management
 
Routledge focus on business and management.

Subject Term
: 
Product management.
 
Branding (Marketing)
 
COVID-19 Pandemic, 2020- -- Influence.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
: 
Duarte, Alexandre.

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003382331
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book585051-1001TS155Taylor Fransic E-Kitap Koleksiyonu