Storytelling in marketing and brand communications
by
 
Moin, S. M. A., author.

Title
: 
Storytelling in marketing and brand communications

Author
: 
Moin, S. M. A., author.

ISBN
: 
9781032689548
 
9781040094594
 
9781040094525

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Branding (Marketing)
 
Storytelling.
 
BUSINESS & ECONOMICS / Marketing / Research
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Marketing / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689548
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book585336-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu