Engaging brands : a customer-centric approach for superior experiences
by
 
Addis, Michela, author.

Title
: 
Engaging brands : a customer-centric approach for superior experiences

Author
: 
Addis, Michela, author.

ISBN
: 
9780429504266
 
9780429996375
 
9780429996368
 
9780429996382

Physical Description
: 
1 online resource

Subject Term
: 
Branding (Marketing)
 
Customer relations.
 
Consumer satisfaction.
 
Marketing -- Management.
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Customer Service
 
BUSINESS & ECONOMICS / Marketing / Research

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780429504266
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book586464-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu