Digital brand management : understanding consumers and communication in the digital age
by
 
Gre??bosz-Krawczyk, Magdalena, author.

Title
: 
Digital brand management : understanding consumers and communication in the digital age

Author
: 
Gre??bosz-Krawczyk, Magdalena, author.

ISBN
: 
9781003646686
 
9781040437940
 
9781040437902

Edition
: 
First edition.

Physical Description
: 
1 online resource : illustrations.

Series
: 
Routledge studies in marketing
 
Routledge studies in marketing.

Subject Term
: 
Branding (Marketing)
 
Internet marketing.

Added Author
: 
Siuda, Dagna

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003646686
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book587224-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu