Contemporary consumption, consumers and marketing : cases from generations Y and Z
by
 
Canavan, Brendan, author.

Title
: 
Contemporary consumption, consumers and marketing : cases from generations Y and Z

Author
: 
Canavan, Brendan, author.

ISBN
: 
9781003013532
 
9781000318388
 
9781000318364
 
9781000318401

Edition
: 
1 Edition.

Physical Description
: 
1 online resource

Subject Term
: 
Consumption (Economics)
 
Consumers' preferences.
 
Branding (Marketing)
 
Generation Y -- Attitudes.
 
Generation Z -- Attitudes.
 
BUSINESS & ECONOMICS / Marketing / Direct
 
BUSINESS & ECONOMICS / Consumer Behavior

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003013532
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book587482-1001HB801 .C36 2021Taylor Fransic E-Kitap Koleksiyonu