Technology brands in the digital economy
by
 
Kucharska, Wioleta, 1977- editor.

Title
Technology brands in the digital economy

Author
Kucharska, Wioleta, 1977- editor.

ISBN
9781003184638
 
9781000848892
 
9781000848878

Physical Description
1 online resource.

Series
Routledge studies in innovation, organizations and technology

Subject Term
High technology industries -- Marketing.
 
Brand name products.
 
Information technology -- Economic aspects.
 
BUSINESS & ECONOMICS / Knowledge Capital

Added Author
Kucharska, Wioleta, 1977-
 
Lechma, Ewa,

Electronic Access
Taylor & Francis https://www.taylorfrancis.com/books/9781003184638
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book589664-1001HC79 .H53Taylor Fransic E-Kitap Koleksiyonu