Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
by
 
Mesquita, José Marcos Carvalho de, author.

Title
: 
Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS

Author
: 
Mesquita, José Marcos Carvalho de, author.

ISBN
: 
9781003196617
 
9781000481716
 
9781000481747

Physical Description
: 
1 online resource.

Series
: 
Business analytics

Title Subject
: 
SPSS (Computer file)

Subject Term
: 
Marketing -- Statistical methods.
 
Marketing -- Data processing.
 
BUSINESS & ECONOMICS / Marketing / Research
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Statistics

Added Author
: 
Kostelijk, Erik,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003196617
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book589678-1001HF5415.125 .M473 2022 EBTaylor Fransic E-Kitap Koleksiyonu