Branded content : the fateful merging of media and marketing
by
 
Hardy, Jonathan, 1963- author.

Title
: 
Branded content : the fateful merging of media and marketing

Author
: 
Hardy, Jonathan, 1963- author.

ISBN
: 
9781317278894
 
9781315641065
 
9781317278870
 
9781317278887

Physical Description
: 
1 online resource (ix, 281 pages)

Subject Term
: 
Product placement in mass media.
 
Branding (Marketing)
 
Internet marketing.
 
Internet advertising.
 
Marketing -- Technological innovations.
 
Advertising -- Technological innovations.
 
Marketing -- Moral and ethical aspects.
 
Advertising -- Moral and ethical aspects.
 
SOCIAL SCIENCE / Media Studies

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book592156-1001HF6146 .P78 H39 2022Taylor Fransic E-Kitap Koleksiyonu