Location-based marketing for dummies
by
Strout, Aaron.
Title
:
Location-based marketing for dummies
Author
:
Strout, Aaron.
ISBN
:
9781118132043
9781118132050
9781118132067
Publication Information
:
Hoboken, NJ : John Wiley & Sons, 2011.
Physical Description
:
1 online resource (xix, 262 pages) : illustrations
Series
:
For dummies
--For dummies.
Contents
:
Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.
Abstract
:
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Local Note
:
John Wiley and Sons
Subject Term
:
Marketing.
Social media -- Research.
Social media -- Economic aspects.
Social media -- Marketing.
Consumers -- Research.
Customer relations.
Consumer behavior.
Branding (Marketing)
Internet marketing.
Internet marketing -- Social aspects.
Online social networks -- Economic aspects.
Business communication.
Social networks.
Marketing -- Management.
Marketing
Social Support
Médias sociaux -- Recherche.
Médias sociaux -- Aspect économique.
Consommateurs -- Recherche.
Consommateurs -- Comportement.
Stratégie de marque.
Marketing sur Internet.
Marketing sur Internet -- Aspect social.
Réseaux sociaux (Internet) -- Aspect économique.
Communication dans l'entreprise.
Réseaux sociaux.
Marketing -- Gestion.
branding.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
Business and Management.
Business communication
Consumer behavior
Consumers -- Research
Customer relations
Internet marketing
Marketing -- Management
Social media -- Economic aspects
Social networks
Added Author
:
Schneider, Mike.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 593043-1001 | HF5415 S76 2011 EB | | Wiley E-Kitap Koleksiyonu |