Urgency to adopt sustainability -- Development of sustainability concept and CSR -- The C.E.R.E.S. and other principles -- The natural step -- Eco-effective vs. eco-efficient: sustainability vs. being "less bad" -- Extended product responsibility and "servicizing" -- Systems thinking leads to "tunneling through the cost barrier" -- Environmental innovation through biomimicry -- Base of the pyramid -- Sustaining fisheries -- Green buildings -- Green chemistry, nanotechnology and big hairy audacious goal -- Sustainability and beyond -- Standards and guidelines for managing sustainability -- The corporation and its stakeholders -- Sustainability reporting -- Metrics for sustainability -- Life cycle analysis and carbon footprint -- Water footprint -- Green marketing, communication and green washing -- Epilogue : where do we go now?