Introduction ix -- Part 1 Neuroscience and Ai 1 -- 1 neuroAi for Marketers, Product Designers, and Executives 3 -- 2 The Perceptual Brain 25 -- 3 The Teen Brain 37 -- 4 Gender and the Brain 51 -- 5 The Maternal Brain 67 -- 6 The Middle-Aged Brain 79 -- 7 The Senior Brain and What It Prefers 87 -- Part 2 neuroAi Applications 101 -- 8 neuroAi Applications across Categories and Industry Sectors 103 -- 9 desireGPT – Drive Desire with neuroAi 105 -- 10 The Consumer Experience 115 -- 11 brandGPT – neuroAi-Powered Design of Brands 125 -- 12 trendGPT – Discover Trends and Product Innovations Using neuroAi 141 -- 13 packageGPT – neuroAi-Powered Package Design 153 -- 14 fragranceGPT and flavorGPT – neuroAi-Powered Design of Fragrances and Flavors 173 -- 15 musicGPT – Extract Emotions in Music and Generate Original Music 185 -- 16 adGPT – neuroAi-Powered Advertising 197 -- 17 scriptGPT – Writing Entire TV Shows, Plots, and Dialogue 211 -- 18 luxuryGPT – Premiumize Products Using Brain Codes of Luxury 219 -- 19 buzzGPT – Drive Virality through neuroAi 235 -- 20 Imagine Our Future 253 -- References 255 -- Acknowledgments 273 -- About the Authors 275 -- Index 277.