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Wine Management and Marketing. 2 : Responses of the Industry to Crises and New Expectations

Cherit, Foued, editor.

Wine Management and Marketing. 2 : Responses of the Industry to Crises and New Expectations

Cherit, Foued, editor.

9781394301072

9781394302208

1 online resource (371 p.)

Agriculture, food science and nutrition

Chapter 5 Storytelling and Narration of Authenticity: The Case of New Winemakers in Saint-Chinian

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part 1 Strategies, Regulations and Finance -- Chapter 1 Inventories in the Wine Sector: A Strategic Question -- 1.1. Introduction -- 1.2. Inventories in the wine sector: definition, determinants and implications -- 1.2.1. Inventories and wines -- 1.2.2. Determinants of wine inventories -- 1.2.3. Consequences of wine inventory management -- 1.3. Exploratory study on inventory management in the wine sector -- 1.3.1. Methodology and data -- 1.3.2. Description of interviews -- 1.4. Results

1.4.1. Determinants of wine inventories -- 1.4.2. Wine inventory management and strategic and financial effects -- 1.5. Discussion -- 1.6. Conclusion -- 1.7. Appendix -- 1.8. References -- Chapter 2 Is It Odd to Leverage Data Analytics in SMEs? A Study on Marketing and Innovation Practices -- 2.1. Introduction -- 2.2. Major digital trends among SMEs -- 2.2.1. Digital transformation and its impact on business management -- 2.2.2. Big Data and data analytics technologies -- 2.3. SME craze for Big Data: applicability in the manufacturing and agricultural sectors

2.3.1. Challenges around digital data in SMEs: the wine sector case -- 2.3.2. Digital data and analytical tools in wine SMEs -- 2.4. Uses of data analytics in marketing and innovation in SMEs -- 2.4.1. Improving customer knowledge, marketing strategy and personalization. -- 2.4.2. Developing incremental and radical innovation through data analytics -- 2.4.3. Prediction and crisis adaptability -- 2.5. Conclusion -- 2.6. References -- Chapter 3 What is the Cost of a Hectare of Vines? Financial Value Versus Emotional Value: The Petrus Case -- 3.1. Introduction -- 3.2. Valuation of Petrus

3.2.1. A record value per hectare -- 3.2.2. Acquisition of a stake -- 3.3. Stakeholders' motivations -- 3.3.1. On the transferor's side -- 3.3.2. On the buyer's side -- 3.4. Valuation dimensions -- 3.4.1. Relevance of financial value -- 3.4.2. Emotional value -- 3.5. Price, resulting from a combined value -- 3.5.1. Price and intrinsic value -- 3.5.2. Negotiated price -- 3.6. Consequences of such transactions -- 3.7. Conclusion -- 3.8. References -- Chapter 4 Evolution of French Wine Companies in the Global Landscape -- 4.1. Introduction -- 4.2. France in the world wine trade: a contested place?

4.2.1. A globalization of the wine market in two or three stages? -- 4.2.2. France, a leader threatened or overwhelmed? -- 4.3. Metamorphosis of the global consumer -- 4.3.1. Shift in global wine consumption out of Europe -- 4.3.2. Typical profile of the average consumer in the 20th and 21st centuries -- 4.4. Disruption of the international business environment -- 4.4.1. The rise of protectionism: from tariff barriers... -- 4.4.2. ...to nontariff barriers -- 4.4.3. Distance barriers -- 4.5. Conclusion -- 4.6. References -- Part 2 Marketing

"With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations."-- Provided by publisher

John Wiley and Sons

Wine industry -- France.

Wine and wine making -- France.

Vin -- Industrie -- France.

Cherit, Foued,

Maurel, Carole,

Amadieu, Paul,

Hannin, Hervé,

https://onlinelibrary.wiley.com/doi/book/10.1002/9781394302208