Marketing concepts for libraries and information services
by
 
De Saez, Eileen Elliott.

Title
: 
Marketing concepts for libraries and information services

Author
: 
De Saez, Eileen Elliott.

ISBN
: 
9781856044264

Edition
: 
2nd ed.

Publication Information
: 
London : Facet, 2002.

Physical Description
: 
xvi, 224 s.

Subject Term
: 
KÜTÜPHANELER -- PAZARLAMA.
 
BİLGİ HİZMETLERİ -- PAZARLAMA.
 
Libraries -- Marketing.
 
Information services -- Marketing.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/599198Z716.3 D45 2002Beytepe Genel Koleksiyon