Interpretive consumer research : Paradigms, methodologies & applications
by
Beckmann, Suzanne C., ed.
Title
:
Interpretive consumer research : Paradigms, methodologies & applications
Author
:
Beckmann, Suzanne C., ed.
ISBN
:
9788763000017
Publication Information
:
Copenhagen : Copenhagen Business School Press, 2000.
Physical Description
:
365 s. : res.
Subject Term
:
Consumers -- Research.
Consumer behavior.
Motivation research (Marketing)
Added Author
:
Beckmann, Suzanne C., ed.
Elliott, Richard H., ed.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/12/490064 | HF 5415.32 I584 2000 | | Beytepe Genel Koleksiyon |