Strategic advertising management
by
Percy, Larry.
Title
:
Strategic advertising management
Author
:
Percy, Larry.
ISBN
:
9780198782322
Publication Information
:
Oxford ; New York : Oxford University Press, 2001.
Physical Description
:
xxi, 288 s., 12 s. of plates : res.
Subject Term
:
SATIŞ GELİŞTİRME.
REKLAM -- YÖNETİM.
STRATEJİK PLANLAMA.
Sales promotion.
Advertising -- Management.
Strategic planning.
Added Author
:
Rossiter, John R., ort.yaz.
Elliott, Richard H., ort. yaz.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/490119 | HF 5438.5 P475 2001 | | Beytepe Genel Koleksiyon |