Strategic advertising management
by
 
Percy, Larry.

Title
: 
Strategic advertising management

Author
: 
Percy, Larry.

ISBN
: 
9780198782322

Publication Information
: 
Oxford ; New York : Oxford University Press, 2001.

Physical Description
: 
xxi, 288 s., 12 s. of plates : res.

Subject Term
: 
SATIŞ GELİŞTİRME.
 
REKLAM -- YÖNETİM.
 
STRATEJİK PLANLAMA.
 
Sales promotion.
 
Advertising -- Management.
 
Strategic planning.

Added Author
: 
Rossiter, John R., ort.yaz.
 
Elliott, Richard H., ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/490119HF 5438.5 P475 2001Beytepe Genel Koleksiyon