Understanding business marketing and purchasing : An interaction approach /ed. by David Ford on behalf of the IMP Group.
by
 
Ford, David, 1944- ed.

Title
: 
Understanding business marketing and purchasing : An interaction approach /ed. by David Ford on behalf of the IMP Group.

Author
: 
Ford, David, 1944- ed.

ISBN
: 
9781861527691

Edition
: 
3rd ed.

Publication Information
: 
Australia : London : Thomson Learning, 2002.

Physical Description
: 
xiv, 488 s.

Subject Term
: 
ENDÜSTRİYEL PAZARLAMA.
 
ENDÜSTRİYEL TEDARİK.
 
PİYASALAR.
 
Industrial marketing.
 
Industrial procurement.
 
Markets.

Added Author
: 
Ford, David, 1944- ed.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/489994HF 5415.1263 U2 2002Beytepe Genel Koleksiyon