Advertising promotion : Suplemental aspects of integrated marketing communications
by
 
Shimp, Terence A.

Title
: 
Advertising promotion : Suplemental aspects of integrated marketing communications

Author
: 
Shimp, Terence A.

ISBN
: 
9780030211133

Edition
: 
5th ed.

Publication Information
: 
Fort Worth : Dryden Press, c2000.

Physical Description
: 
xxix, 674 p. : ill. (some col.) ; 29 cm.

Series
: 
The Dryden Press series in marketing

Series Title
: 
The Dryden Press series in marketing

Subject Term
: 
İLETİŞİM, PAZARLAMADA.
 
SATIŞ GELİŞTİRME.
 
REKLAM.
 
Communication in marketing.
 
Sales promotion.
 
Advertising.

Added Title
: 
Advertising, promotion and supplemental aspects of integrated marketing communications.
 
Integrated marketing communications.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/489990HF 5415.123 S54 2000Beytepe Genel Koleksiyon