Cases in e-commerce
by
Rayport, Jeffrey F.
Title
:
Cases in e-commerce
Author
:
Rayport, Jeffrey F.
ISBN
:
9780072500950
Publication Information
:
Boston : McGraw-Hill/Irwin marketspaceU, 2002.
Physical Description
:
xix, 631 s. : res.
Subject Term
:
ELEKTRONİK TİCARET -- VAKA İNCELEMESİ.
İNTERNET PAZARLAMASI -- VAKA İNCELEMESİ.
İNTERNET REKLAMCILIĞI -- VAKA İNCELEMESİ.
Electronic commerce -- Case studies.
Internet marketing -- Case studies.
Internet advertising -- Case studies.
Added Author
:
Jaworski, Bernard J., ort. yaz.
Rayport, Jeffrey F. E-commerce.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/490266 | HF 5548.32 R387 2002 | | Beytepe Genel Koleksiyon |