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Cases in e-commerce

by

Rayport, Jeffrey F.

Title

:

Cases in e-commerce

Author

:

Rayport, Jeffrey F.

ISBN

:

9780072500950

Publication Information

:

Boston : McGraw-Hill/Irwin marketspaceU, 2002.

Physical Description

:

xix, 631 s. : res.

Subject Term

:

ELEKTRONİK TİCARET -- VAKA İNCELEMESİ.

İNTERNET PAZARLAMASI -- VAKA İNCELEMESİ.

İNTERNET REKLAMCILIĞI -- VAKA İNCELEMESİ.

Electronic commerce -- Case studies.

Internet marketing -- Case studies.

Internet advertising -- Case studies.

Added Author

:

Jaworski, Bernard J., ort. yaz.

Rayport, Jeffrey F. E-commerce.

Library	Material Type	Item Barcode	Shelf Number	[[missing key: search.ChildField.HOLDING]]	Status
Beytepe Library	Book	7.2/12/490266	HF 5548.32 R387 2002		Beytepe Genel Koleksiyon