Doing research projects in marketing, management and consumer research
by
 
Hackley, Christopher E.

Title
: 
Doing research projects in marketing, management and consumer research

Author
: 
Hackley, Christopher E.

ISBN
: 
9780415268950

Publication Information
: 
New York, NY : Routledge, 2003.

Physical Description
: 
ix, 210 s.

Contents
: 
Interpretive perspectives and the independent research.- Project, page 4.- Choosing the topic, page 38.- 'Writing up' the research project, page 73.- Gathering qualitative data for interpretation, page 106.- Major themes and concepts of interpretive research, page 137.- Phenomenology, page 171.- Ethnography, page 196.- Critical research and critical discourse analysis, page 219.- Semiotics and marketing and consumer research, page 249.- Literary theory and narrative analysis: feminism.

Subject Term
: 
YÖNETİM -- ARAŞTIRMA.
 
PAZARLAMA ARAŞTIRMASI.
 
TÜKETİCİLER -- ARAŞTIRMA.
 
Management -- Research.
 
Marketing research.
 
Consumers -- Research.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/446140HD 30.4 H28 2003Beytepe Genel Koleksiyon