Customer behavior : a managerial perspective.
by
 
Sheth, Jagdish N.

Title
: 
Customer behavior : a managerial perspective.

Author
: 
Sheth, Jagdish N.

ISBN
: 
9780030343360

Edition
: 
2nd ed.

Publication Information
: 
Cincinnati, Ohio : Thomson South-Western c2004.

Physical Description
: 
xix. 487 s. : res.

Subject Term
: 
PAZARLAMA.
 
TÜKETİCİ DAVRANIŞI.
 
TÜKETİCİ DOYUMU.
 
TÜKETİCİ TERCİHİ.
 
Marketing.
 
Consumer behavior.
 
Consumer satisfaction.
 
Consumers' preferences.

Added Author
: 
Mittal, Banwari, ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/490067HF 5415.32 S54 2004Beytepe Genel Koleksiyon