Advertising and promotion : an integrated marketing communications perspective
by
 
Belch, George Eugene

Title
: 
Advertising and promotion : an integrated marketing communications perspective

Author
: 
Belch, George Eugene

ISBN
: 
9780071214384

Edition
: 
6th ed.

Publication Information
: 
Boston : McGraw-Hill, c2004.

Physical Description
: 
xxvi, 846 s. : res.

Subject Term
: 
REKLAM.
 
SATIŞ GELİŞTİRME.
 
İLETİŞİM, PAZARLAMADA.
 
Advertising.
 
Sales promotion.
 
Communication in marketing.

Added Author
: 
Belch, Michael A., ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/490907HF 5823 B387 2004Beytepe Genel Koleksiyon