Advertising : principles & practice
by
 
Wells, William.

Title
Advertising : principles & practice

Author
Wells, William.

ISBN
9780131202061

Edition
6th ed.

Publication Information
Upper Saddle River, New Jersey : Prentice Hall, c2003.

Physical Description
xxxii, 599 s. res.

Subject Term
REKLAM.
 
Advertising.

Added Author
Burnett, John, ort. yaz.
 
Moriarty, Sandra E., ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/490921HF 5823 W455 2003Beytepe Genel Koleksiyon