Bayesian statistics and marketing
by
Rossi, Peter E. (Peter Eric), 1955-
Title
:
Bayesian statistics and marketing
Author
:
Rossi, Peter E. (Peter Eric), 1955-
ISBN
:
9780470863671
9780470863695
Publication Information
:
Hoboken, NJ : Wiley, c2005.
Physical Description
:
1 online resource (x, 348 p.) : ill.
Subject Term
:
Marketing research -- Mathematical models.
Marketing -- Mathematical models.
Bayesian statistical decision theory.
Genre
:
Electronic books.
Added Author
:
Allenby, Greg M. (Greg Martin), 1956-
McCulloch, Robert E. (Robert Edward)
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 301121-1001 | ONLINE | | Elektronik Kütüphane |