Search Results for Brand name products.

1.

Marka yönetimi

Author

Tosun, Nurhan Babür.

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HD69.B7 T67 2020

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2.

Güçlü markalar yaratmak

Author

Aaker, David A. Demir, Erdem.

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HD69.B7 A216 2020

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3.

Developing insights on branding in the B2B context : case studies from business practice

Author

Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752

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4.

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Author

Pogorzelski, Jacek, author.

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https://www.emerald.com/insight/publication/doi/10.1108/9781787561021

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5.

Brand culture and identity : concepts, methodologies, tools, and applications

Author

IGI Global, publisher. Information Resources Management Association, editor.

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ONLINE

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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2

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6.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF5415.15 A48 2017

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7.

Marka yönetimi

Author

Atılgan, Fatma.

Preferred Shelf Number

HD69.B7 A85 2017

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8.

Brand meaning management

Author

MacInnis, Deborah J. Park, C. Whan.

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9.

Marka yönetimi

Author

Baş, Mehmet

Preferred Shelf Number

HD69 .B7 B37 2015

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10.

Reklamarkası : kısa öyküler

Author

Merter, Ender

Preferred Shelf Number

HF5823 M47 2014

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11.

Marka yönetimi ve marka stratejileri

Author

Çakırer, Mehmet Akif

Preferred Shelf Number

HD69.B7 C35 2013

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12.

Branding and product design : an integrated perspective

Author

Hestad, Monika.

Preferred Shelf Number

HF5415.1255 H47 2013

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13.

Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane.

Preferred Shelf Number

HD69.B7 K45 2013

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14.

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

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15.

Authentic TM politics and ambivalence in a brand culture

Author

Banet-Weiser, Sarah, 1966- Project Muse.

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16.

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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17.

Customers first dominate your market by winning them over where it counts the most

Author

Bueno, Bolivar J.

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18.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

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19.

Creating powerful brands

Author

De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.

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20.

Fake stuff China and the rise of counterfeit goods

Author

Lin, Yi-Chieh Jessica.

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21.

Stratejik marka yönetimi

Author

İslamoğlu, Ahmet Hamdi. Fırat, Duygu.

Preferred Shelf Number

HD69.B7 I85 2011

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22.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF5415.15 A48 2011

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23.

Living brands collaboration + innovation = customer fascination

Author

Nadeau, Raymond.

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24.

Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Author

Knapp, Duane E.

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25.

From brand vision to brand evaluation the strategic process of growing and strengthening brands

Author

De Chernatony, L. (Leslie)

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26.

Trademarks, brands and competitiveness

Author

Lopes, Teresa da Silva, 1968- Duguid, Paul, 1954-

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27.

Strategic brand management for B2B markets a road map for organizational transformation

Author

Sarin, Sharad.

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ONLINE(369410.1)

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SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets

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28.

Marka olmak

Author

Erdil, T. Sabri Uzun, Yeşim

Preferred Shelf Number

HF5415.13 E73 2010

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29.

İletişim temelli marka yönetimi

Author

Babür Tosun, Nurhan.

Preferred Shelf Number

HD69 B33 2010

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30.

Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics

Author

Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.

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31.

Integrating design, logistics and branding for sustainable value creation : proceedings

Author

ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.

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HD69 .I26 2009

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32.

Eating the big fish how challenger brands can compete against brand leaders

Author

Morgan, Adam, 1969-

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Wiley InterScience http://dx.doi.org/10.1002/9781118257944

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33.

Becoming a category of one how extraordinary companies transcend commodity and defy comparison

Author

Calloway, Joe.

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Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057

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34.

Trade Marks and Brands An Interdisciplinary Critique

Author

Bently, Lionel. Davis, Jennifer. Ginsburg, Jane C..

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35.

Luxury brand management : a world of privilege

Author

Chevalier, Michel. Mazzalovo, Gerald.

Preferred Shelf Number

HD69.B7 C473 2008

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36.

Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane, 1956-

Preferred Shelf Number

HD69.B7 K45 2008

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37.

Trump University branding 101 how to build the most valuable asset of any business

Author

Sexton, Donald E., 1943-

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Wiley InterScience An electronic book accessible through the World Wide Web; click for information

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38.

Differentiate or die survival in our era of killer competition

Author

Trout, Jack. Rivkin, Steve, 1947-

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Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
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39.

Handbook of pharmaceutical public policy

Author

Fulda, Thomas R. Wertheimer, Albert I.

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40.

Marka fotoğrafları

Author

Vardar, Nükhet, 1961-

Preferred Shelf Number

HD69.B7 V37 2007

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41.

Brand management 101 : 101 lessons learned from real world marketing

Author

Dhar, Mainak.

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Wiley Online Library

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42.

İçimizdeki korsan : meydan okuyan markalar yaratma kültürü

Author

Morgan, Adam.

Preferred Shelf Number

HD 69.B7 M67 2006

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43.

Yeni pazarlama trendleri

Author

Baysal, Aşkın, ed.

Preferred Shelf Number

HF 5415 .Y458 2006

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44.

Bu topraklardan dünya markası çıkar mı?

Author

Borça, Güven.

Preferred Shelf Number

HF5414 .B67 2006

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45.

B2B brand management

Author

Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.

Preferred Shelf Number

HD69.B7 K68 2006

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46.

Designing brand experiences

Author

Landa, Robin.

Preferred Shelf Number

HD69.B7 L365 2006

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47.

Markaların evrimi

Author

Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.

Preferred Shelf Number

HD 69.B7 R5420 2005

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48.

Marka yönetimi ve marka değerinin ölçülmesi

Author

Yüksel, Ülkü.

Preferred Shelf Number

HF 5415.15 Y519 2005

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49.

Markan kadar konuş : marka iletişimi stratejileri

Author

Uztuğ, Ferruh, 1968-

Preferred Shelf Number

HD 69.B7 U99 2005

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50.

Pazarlamanın sihirli lambası

Author

Trout, Jack. Tunçel, Hakan, çev.

Preferred Shelf Number

HF 5415.13 .T7620 2005

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51.

Markalaştırma

Author

Randall, Geoffrey. Özsayar, Elif, çev.

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HD69.B7 R3520 2005

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52.

Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?

Author

Tungate, Mark. Günay, Günhan, çev.

Preferred Shelf Number

P 96.E25 T86 2005

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53.

Pharmaceutical product strategy using dynamic modeling for effective brand planning

Author

Paich, Mark. Peck, Corey. Valant, Jason.

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54.

Marka ve marka stratejileri

Author

Ar, Aybeniz Akdeniz.

Preferred Shelf Number

HF 5415.13 A73 2004

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55.

Işık hızıyla markalama : sürat çağında marka yaratma stratejileri

Author

Winkler, Agnieszka M. Yalım, Fevzi, çev.

Preferred Shelf Number

HF 5415.13 .W5620 2004

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56.

Post-imaj devri : pazarlamada imaj çağından akıl çağına geçiş

Author

Grant, John. Tayanç, Dinç, çev. Canan, Gonca, ed.

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HF 5415 .G7320 2004

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57.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF 5415.15 A48 2004

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58.

Marka yaratmanın beş adımı

Author

Moser, Mike. Kalınyazgan, İnci Berna, çev.

Preferred Shelf Number

HD 69.B7 M67 2004

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59.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author

Aaker, David A.

Preferred Shelf Number

HD69.B7 A2154 2004

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60.

Büyüklük herşey değil : küçük işletmeler için büyük katkılar

Author

Dickinson, Paul. Shipp, Jonathan, katkı ver. Özlük, Nur, çev.

Preferred Shelf Number

HF 5823 D53 2003

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61.

Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri

Author

Solomon, Michael R. Çetinkaya, Selin, çev.

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HF 5415.32 .S65 2003

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62.

Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları

Author

Perry, Alycia. Wisnom, David, ort. yaz.

Preferred Shelf Number

HD 69.B7 P477 2003

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63.

No logo : Yer yok seçenek yok iş yok logo yok : Küresel markalar hedef tahtasında

Author

Klein, Naomi. Uysal, Nalan, çev.

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HD 2755.5 K542 2002

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64.

Reklamın marka değerine etkisi

Author

Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.

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HF 5814 .F7319 2002

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65.

What is brand equity, anyway? : selected papers on brands and advertising

Author

Feldwick, Paul.

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HD 69.B7 F45 2002

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66.

Environmental engineering dictionary and directory

Author

Pankratz, Tom M.

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67.

Marka kültürü [ve markayı yaşatan bir şirket olabilmek]

Author

Pringle, Hamish. Gordon, William, ort. yaz. Olcaytu, Neşe, çev.

Preferred Shelf Number

HF 5415 P6594 2001

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68.

Environmental engineering dictionary and directory

Author

Pankratz, Tom M.

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69.

How to use advertising to build strong brands

Author

Jones, John Philip.

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ONLINE(368504.1)

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SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands

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70.

Building strong brands

Author

Aaker, David A.

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HD69.B7 A216 1996

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