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1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
Author 
Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.
Preferred Shelf Number 
HD9980.5 Z45 2009
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Managing social media practices in the digital economy
Managing social media practices in the digital economy
Author 
Alavi, Shirin, 1980- editor. Ahuja, Vandana, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535
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3. 
Cover image for HCI International 2023 Posters 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV
HCI International 2023 Posters 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV
Author 
Stephanidis, Constantine. editor. Antona, Margherita. editor. Ntoa, Stavroula. editor. Salvendy, Gavriel. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520775.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-36001-5
Format: 
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4. 
Cover image for Hizmet pazarlaması
Hizmet pazarlaması
Author 
İslamoğlu, A. Hamdi. Aydın, Kenan.
Preferred Shelf Number 
HD9980.5 I85 2020
Format: 
Availability 
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5. 
Cover image for Service marketing strategies for small and medium enterprises : emerging research and opportunities
Service marketing strategies for small and medium enterprises : emerging research and opportunities
Author 
Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
Format: 
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6. 
Cover image for Industrial Engineering, Management Science and Applications 2015
Industrial Engineering, Management Science and Applications 2015
Author 
Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518706.1)
Electronic Access 
https://doi.org/10.1007/978-3-662-47200-2
Format: 
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7. 
Cover image for A guide to IT contracting checklists, tools, and techniques
A guide to IT contracting checklists, tools, and techniques
Author 
Overly, Michael R. Karlyn, Matthew A.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
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8. 
Cover image for Handbook of services marketing & management
Handbook of services marketing & management
Author 
Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number 
ONLINE(368447.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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