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1. 
Cover image for Marketing management
Marketing management
Author 
Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HF5415.13 K6 2012
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2. 
Cover image for Marketing management
Marketing management
Author 
Kotler, Philip.
Preferred Shelf Number 
HF 5415.13 K64 2003
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3. 
Cover image for Marketing management
Marketing management
Author 
Winer, Russell S.
Preferred Shelf Number 
HF5415.13 W547 2007
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4. 
Cover image for Marketing management
Marketing management
Author 
Dickson, Peter R.
Preferred Shelf Number 
HF 5415.13 D48 1997
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5. 
Cover image for Internationales Marketing-Management
Internationales Marketing-Management
Author 
Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-642-12691-8
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6. 
Cover image for Internationales Marketing-Management
Internationales Marketing-Management
Author 
Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/3-540-28553-9
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7. 
Cover image for Services, marketing and management
Services, marketing and management
Author 
Gilmore, Audrey.
Preferred Shelf Number 
ONLINE(369304.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
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8. 
Cover image for Marketing management in Turkey
Marketing management in Turkey
Author 
Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number 
ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
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9. 
Cover image for Essentials of marketing management
Essentials of marketing management
Author 
Lancaster, Geoffrey, 1938- Massingham, Lester.
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10. 
Cover image for Museum management and marketing
Museum management and marketing
Author 
Sandell, Richard, 1967- Janes, Robert R.
Preferred Shelf Number 
AM121 .M877 2010
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11. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-540-69274-4
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12. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/3-540-27534-7
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13. 
Cover image for Concepts of marketing management
Concepts of marketing management
Author 
Seibert, Joseph C.
Preferred Shelf Number 
HF 5415.13 S43 1973
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14. 
Cover image for Marketing : the management way
Marketing : the management way
Author 
Weinstein, Arnold K.
Preferred Shelf Number 
HF 5415.13 W4 1968
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15. 
Cover image for Management controls in marketing
Management controls in marketing
Author 
Wilson, Richard M. S.
Preferred Shelf Number 
HF 5415.13 W54 1973
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16. 
Cover image for CIM coursebook project management in marketing
CIM coursebook project management in marketing
Author 
McKee, Frank.
Preferred Shelf Number 
ONLINE
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17. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
Author 
Rosenbloom, Bert.
Preferred Shelf Number 
HF5415.129 R67 2013
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18. 
Cover image for Marketing management a cultural perspective
Marketing management a cultural perspective
Author 
Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number 
ONLINE
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19. 
Cover image for Marketing management for nonprofit organizations
Marketing management for nonprofit organizations
Author 
Sargeant, Adrian.
Preferred Shelf Number 
HF5415 S275 2009
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20. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
Author 
Rosenbloom, Bert.
Preferred Shelf Number 
HF 5415.129 R67 1995
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21. 
Cover image for Marketing management and information technology
Marketing management and information technology
Author 
Fletcher, Keith.
Preferred Shelf Number 
HF 5415.13 F635 1990
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22. 
Cover image for Marketing management : a systems perspective
Marketing management : a systems perspective
Author 
Lazer, William.
Preferred Shelf Number 
HF 5415 L329 1971
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23. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Author 
Copley, Paul.
Preferred Shelf Number 
HF5415.123 C67 2014
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24. 
Cover image for Pharmacy management, leadership, marketing, and finance
Pharmacy management, leadership, marketing, and finance
Author 
Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.
Preferred Shelf Number 
QV 737 C5421 2014
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25. 
Cover image for Moderne Marketing-Kommunikation System – Prozess – Management
Moderne Marketing-Kommunikation System – Prozess – Management
Author 
Tropp, Jörg. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-531-92802-9
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26. 
Cover image for Multi-Channel-Communications- und Marketing-Management
Multi-Channel-Communications- und Marketing-Management
Author 
Emrich, Christin. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-9685-5
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27. 
Cover image for International marketing management text and cases
International marketing management text and cases
Author 
Mathur, U. C., 1938-
Preferred Shelf Number 
ONLINE(368587.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
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28. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Author 
Peter, J. Paul. Donnelly, James H.
Preferred Shelf Number 
HF5415.13 .P484 2007
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29. 
Cover image for Handbook of services marketing & management
Handbook of services marketing & management
Author 
Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number 
ONLINE(368447.1)
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SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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30. 
Cover image for Marketing research : Management and methods
Marketing research : Management and methods
Author 
Wentz, Walter B.
Preferred Shelf Number 
HF 5415.2 W45 1972
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31. 
Cover image for Myth in modern media management and marketing
Myth in modern media management and marketing
Author 
Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
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32. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Author 
Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number 
HF5415.13 M352324 2013
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33. 
Cover image for Social Media Marketing und -Management im Tourismus
Social Media Marketing und -Management im Tourismus
Author 
Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337308.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-37952-9
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34. 
Cover image for Impression Management Professionelles Marketing in eigener Sache
Impression Management Professionelles Marketing in eigener Sache
Author 
Jendrosch, Thomas. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8715-0
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35. 
Cover image for Sales & Service Management, Marketing, Promotion und Performance
Sales & Service Management, Marketing, Promotion und Performance
Author 
Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-8349-9591-9
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36. 
Cover image for Marketing management in Turkey : Cases and challenges
Marketing management in Turkey : Cases and challenges
Author 
Thompson, Donald N.
Preferred Shelf Number 
HF5415.12.T9 T46 2005
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37. 
Cover image for The sports event management and marketing playbook
The sports event management and marketing playbook
Author 
Supovitz, Frank.
Preferred Shelf Number 
GV716 .S86 2005
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38. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Author 
Kotler, Philip.
Preferred Shelf Number 
HF 5415.13 K64 1997
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39. 
Cover image for Product management : marketing in a changing environment
Product management : marketing in a changing environment
Author 
Hehman, Raymond D.
Preferred Shelf Number 
HD 31 H36 1984
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40. 
Cover image for Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,
Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,
Author 
CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.
Preferred Shelf Number 
HD 9483 C21 1974
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41. 
Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
Author 
Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number 
HF5415.13 Z56 2018
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42. 
Cover image for Advances in Islamic finance, marketing, and management : an Asian perspective
Advances in Islamic finance, marketing, and management : an Asian perspective
Author 
Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.
Preferred Shelf Number 
ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781786358981
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43. 
Cover image for Strategic marketing management in Asia : case studies and lessons across industries
Strategic marketing management in Asia : case studies and lessons across industries
Author 
Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
Preferred Shelf Number 
ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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44. 
Cover image for Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten
Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten
Author 
Steinecke, Albrecht. author. SpringerLink (Online service)
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ONLINE(336651.1)
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http://dx.doi.org/10.1007/978-3-531-19125-6
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45. 
Cover image for Enterprise Marketing Management Informationslogistik für das Marketing von morgen
Enterprise Marketing Management Informationslogistik für das Marketing von morgen
Author 
Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337532.1)
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46. 
Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
Author 
Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number 
HF5415.13 B565 2013
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47. 
Cover image for Public Marketing Marketing-Management für den öffentlichen Sektor
Public Marketing Marketing-Management für den öffentlichen Sektor
Author 
Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
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48. 
Cover image for Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author 
Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-3722-3
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49. 
Cover image for Marketing management and communications in the public sector
Marketing management and communications in the public sector
Author 
Pasquier, Martial. Villeneuve, Jean-Patrick.
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50. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
Data mining techniques : for marketing, sales, and customer relationship management
Author 
Linoff, Gordon S. Berry, Micahel J. A.
Preferred Shelf Number 
HF5415.125 B47 2011
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51. 
Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Author 
Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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52. 
Cover image for Public Marketing Marketing-Management für den öffentlichen Sektor
Public Marketing Marketing-Management für den öffentlichen Sektor
Author 
Hohn, Stefanie. author. SpringerLink (Online service)
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53. 
Cover image for Geist! Die Kraft der klugen Köpfe in Management und Marketing
Geist! Die Kraft der klugen Köpfe in Management und Marketing
Author 
Rust, Holger. author. SpringerLink (Online service)
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54. 
Cover image for Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken
Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken
Author 
Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-5400-4
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55. 
Cover image for Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Author 
Schaller, Christian. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-9356-0
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56. 
Cover image for Brand management 101 : 101 lessons learned from real world marketing
Brand management 101 : 101 lessons learned from real world marketing
Author 
Dhar, Mainak.
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Wiley Online Library
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57. 
Cover image for Public Marketing Marketing-Management für den öffentlichen Sektor
Public Marketing Marketing-Management für den öffentlichen Sektor
Author 
Hohn, Stefanie. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9116-4
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58. 
Cover image for Management, marketing and promotion of library services based on statistics, analyses and evaluation
Management, marketing and promotion of library services based on statistics, analyses and evaluation
Author 
Flaten, Trine Kolderup. IFLA General Conference (71st : 2005 : Oslo, Norway) World Library and Information Congress (2005 : Oslo, Norway)
Preferred Shelf Number 
Z716.3 .M36 2006
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59. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
Author 
Lee, Kiefer. Carter, S. (Steve).
Preferred Shelf Number 
HD62.4 .L44 2005
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60. 
Cover image for e-learning for management and marketing in libraries
e-learning for management and marketing in libraries
Author 
IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number 
Z 718.8 E112 2005
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61. 
Cover image for Doing research projects in marketing, management and consumer research
Doing research projects in marketing, management and consumer research
Author 
Hackley, Christopher E.
Preferred Shelf Number 
HD 30.4 H28 2003
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62. 
Cover image for Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001
Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001
Author 
Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number 
Z 716.3 .E32 2002
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63. 
Cover image for Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics
Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics
Author 
Barnett, William A.. Chiarella, Carl. Keen, Steve. Marks, Robert. Schnabl, Hermann.
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64. 
Cover image for Management, marketing and the political economy of travel and tourism
Management, marketing and the political economy of travel and tourism
Author 
Robinson, Mike, ed. University of Northumbria at Newcastle. Centre for Travel and Tourism. Sheffield Hallam University. Centre for Tourism. Tourism 2000 : Time for Celebration, (2000 : Sheffield Hallam University)
Preferred Shelf Number 
G 155.A1 M364 2000
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65. 
Cover image for Data collection and analysis for tourism management, marketing and planning : A manual for managers and analysts
Data collection and analysis for tourism management, marketing and planning : A manual for managers and analysts
Author 
World Tourism Organization.
Preferred Shelf Number 
G 155.A1 D38 2000
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66. 
Cover image for Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.
Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.
Author 
Burns, A. C., ed. Craven, D. W., ed.
Preferred Shelf Number 
HF 5415.13 R362 1987
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67. 
Cover image for Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung
Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung
Author 
Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337539.1)
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http://dx.doi.org/10.1007/978-3-658-00563-4
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68. 
Cover image for E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
Author 
Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520576.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-32299-0
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69. 
Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I
Author 
Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520194.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-23950-2
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70. 
Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
Author 
Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520752.1)
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https://doi.org/10.1007/978-3-031-23944-1
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71. 
Cover image for After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
Author 
Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520744.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-50154-8
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Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings
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Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)
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The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
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Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
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Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings
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Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)
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Clinical Cases in Sleep Physical Therapy
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Frange, Cristina. editor. SpringerLink (Online service)
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The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
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Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
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Dermatology in Public Health Environments A Comprehensive Textbook
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Rangel Bonamigo, Renan. editor. SpringerLink (Online service)
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Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejiler
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Tokmak Danışman, Gizem.
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Tedarik zinciri yönetimi : strateji, planlama ve operasyon
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Chopra, Sunil Meindl, Peter. Bulut, Emrah.
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Hizmetlerin pazarlanmasında hizmet kalitesinin önemi
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Gedik, Hasan.
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Pazarlama yönetimi : (stratejik yaklaşım)
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İslamoğlu, Ahmet Hamdi.
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Hizmet pazarlaması ve yönetimine giriş
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Koç, Erdoğan
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Pazarlama 4.0 : Gelenekselden dijitale geçiş
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Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.
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Finansal satış : satış stratejilerinin finansal etkileri (değer temelli pazarlama)
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Özkan, Turgut
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Çağdaş pazarlamada yeni yaklaşımlar /ceditörler Murat Akın , Murat Toksarı.
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Akın, Murat. Toksarı , Murat.
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Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım
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Koç, Erdoğan
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Hayat = pazarlama
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Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts
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Sekundo, Walter. editor. SpringerLink (Online service)
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Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
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Abramowicz, Witold. editor. SpringerLink (Online service)
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Industrial Engineering, Management Science and Applications 2015
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Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)
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Strategic market management
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Aaker, David A.
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Service science : the foundations of service engineering and management
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The history of marketing science
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Winer, Russell S. Neslin, Scott A., 1952-
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Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
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Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
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Pazarlama yönetimi : (stratejik yaklaşım)
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İslamoğlu, Ahmet Hamdi.
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Business analysis for business intelligence
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Brijs, Bert.
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Sustainable solid waste management
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Unnisa, Syeda Azeem. Rav, S. Bhupatthi.
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A guide to IT contracting checklists, tools, and techniques
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Overly, Michael R. Karlyn, Matthew A.
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Supply chain management : Strategy, planning, and operation
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Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.
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Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis
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Fiege, Roland. author. SpringerLink (Online service)
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Strategic marketing
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Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
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Consumer-brand relationships theory and practice
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Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
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Sport management principles and applications
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Pazarlama stratejileri : yönetsel bir yaklaşım
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Torlak, Ömer. Altunışık, Remzi.
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Relentless innovation what works, what doesn't-- and what that means for your business
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Phillips, Jeffrey, 1963-
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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
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Safko, Lon.
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Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012
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International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.
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Cracking the code leveraging consumer psychology to drive profitability
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Posavac, Steven S., 1969- Society for Consumer Psychology.
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Yaratıcı deha : liderler, sınır tanımayanlar ve oyunu değiştirenler için bir inovasyon rehberi
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Fisk, Peter. Özata, Nadir.
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Marketing strategy : a decision-focused approach
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Walker, Orville C. Mullins, John W. (John Walker)
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Codes of finance : engineering derivatives in a global bank
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Lépinay, Vincent Antonin.
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Instant cashflow
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Big business marketing for small business budgets
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Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess
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Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)
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Top market strategy applying the 80/20 rule
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Kruger, Elizabeth Rush.
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The successful marketing plan a disciplined and comprehensive approach
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Hiebing, Roman G. Cooper, Scott W.
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The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency
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Sugiyama, Kotaro. Andree, Tim.
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Business abroad
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Industrial composting environmental engineering and facilities management
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Epstein, Eliot, 1929-
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Entrepreneurship marketing principles and practice of SME marketing
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Nwankwo, Sonny. Gbadamosi, Ayantunji.
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Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung
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Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)
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Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
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Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.
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The handbook of technology management
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Bidgoli, Hossein.
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Managing service firms the power of managerial marketing
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Skålén, Per.
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Marketing for entrepreneurs concepts and applications for new ventures
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Crane, F. G. (Frederick Gerard)
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Internet-Ökonomie
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Understanding Japanese management practices
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Marketing the basics
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Moore, Karl, 1955- Pareek, Niketh.
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Marketing IT products and services
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Keyes, Jessica, 1950-
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Pharmaceutical computer systems validation quality assurance, risk management and regulatory compliance
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Wingate, Guy.
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Cover image for Managing customer value : creating quality and service that customers can see
Managing customer value : creating quality and service that customers can see
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Gale, Bradley T. Wood, Robert Chapman.
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Branding demystified plans to payoffs
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Verma, Harsh V.
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Information Technology and Product Development
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Nambisan, Satish. editor. SpringerLink (Online service)
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Strategic marketing planning
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Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
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Adequate food for all culture, science, and technology of food in the 21st century
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Pond, Wilson G., 1930- Nichols, Buford Lee, 1931- Brown, Dan L.
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Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie
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Schemm, Jan Werner. author. SpringerLink (Online service)
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Managed care pharmacy practice
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Navarro, Robert.
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Pazarlama stratejileri : yönetsel bir yaklaşım
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Torlak, Ömer. Altunışık, Remzi.
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Cover image for CIM coursebook delivering customer value through marketing
CIM coursebook delivering customer value through marketing
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Donnelly, Ray. Linton, Colin.
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CIM coursebook managing marketing
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Managing markets and customers
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Public health administration : principles for population-based management
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Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.
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International business
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Dlabay, Les R. Scott, James Calvert.
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Cover image for 12 Pazarlama ustasından pazarlama dersleri
12 Pazarlama ustasından pazarlama dersleri
Author 
Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.
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HF5415 .M39 2008
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Cover image for Fusion for profit how marketing and finance can work together to create value
Fusion for profit how marketing and finance can work together to create value
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Jagpal, Sharan, 1947- Jagpal, Shireen.
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Cover image for Nursing leadership and management : theories, processes, and practice
Nursing leadership and management : theories, processes, and practice
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Jones, Rebecca A. Patronis.
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WY 105 J78 2007
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TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3
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Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)
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Cover image for Soru ve cevaplarla günümüzde pazarlamanın temelleri
Soru ve cevaplarla günümüzde pazarlamanın temelleri
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Kotler, Philip Şensoy, Ümit.
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HF5415 K68 2007
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149. 
Cover image for Supply chain management : Strategy, planning, and operation
Supply chain management : Strategy, planning, and operation
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Chopra, Sunil. Meindl, Peter, ort. yaz.
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Cover image for Satışta başarının 55 anahtarı
Satışta başarının 55 anahtarı
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Ürkmez, İlhan.
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Cover image for Managerial epidemiology : practice, methods, and concepts
Managerial epidemiology : practice, methods, and concepts
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Dever, G. E. Alan.
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WA 105 D285 2006
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Cover image for The Anonymous Elect Market Research Through Online Access Panels
The Anonymous Elect Market Research Through Online Access Panels
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Postoaca, Andrei. author. SpringerLink (Online service)
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Cover image for The process of new drug discovery and development
The process of new drug discovery and development
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Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.
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Cover image for Essentials of health care marketing
Essentials of health care marketing
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Berkowitz, Eric N.
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W 74.1 B513 2006
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Cover image for Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels
Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels
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Schröder, Hendrik. author. SpringerLink (Online service)
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Cover image for Pazarlamanın sihirli lambası
Pazarlamanın sihirli lambası
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Trout, Jack. Tunçel, Hakan, çev.
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HF 5415.13 .T7620 2005
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Cover image for Sales forecasting management a demand management approach
Sales forecasting management a demand management approach
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Mentzer, John T. Moon, Mark A., 1955-
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Cover image for Managing customers as investments : the strategic value of customers in the long run
Managing customers as investments : the strategic value of customers in the long run
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Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
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Cover image for Pharmacy practice and the law
Pharmacy practice and the law
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Abood, Richard R.
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QV 733 AA1 A154P 2005
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Cover image for Pazarlama reçeteleri : marka yöneticisinin el kitabı
Pazarlama reçeteleri : marka yöneticisinin el kitabı
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Borça, Güven.
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HF 5415.13 .B67 2004
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Cover image for Marka ve marka stratejileri
Marka ve marka stratejileri
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Ar, Aybeniz Akdeniz.
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Cover image for Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
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Winkler, Agnieszka M. Yalım, Fevzi, çev.
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Cover image for The Profit Impact of Marketing Strategy Project Retrospect and Prospects
The Profit Impact of Marketing Strategy Project Retrospect and Prospects
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Farris, Paul W.. Moore, Michael J..
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Cover image for Strateji ve bire-bir pazarlama CRM
Strateji ve bire-bir pazarlama CRM
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Kırım, Arman.
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HF 5415 K57 2001
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165. 
Cover image for Uygulamaya yönelik işletme politikası ve stratejik pazarlama
Uygulamaya yönelik işletme politikası ve stratejik pazarlama
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Akat, Ömer.
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HD 30.28 A3137 2004
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Cover image for Knowledge-based marketing the 21st century competitive edge
Knowledge-based marketing the 21st century competitive edge
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Chaston, Ian.
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International business and management
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Pugh, Derek Salman, ed.. Plath, Allan R., ed.
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HD 62.4 I549 2003 V.1 (SET)
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Cover image for Geleceğin pazarlaması : marka yayılımı stratejisi
Geleceğin pazarlaması : marka yayılımı stratejisi
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Zyman, Sergio. Miller, Scott, ort. yaz. Güçer, Cumhur, çev.
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HF5415.1265 Z96 2000
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Cover image for The management of strategy in the marketplace
The management of strategy in the marketplace
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Cadotte, Ernest R., 1946- Bruce, Harry James, 1931-
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Cover image for İşletme anlayışında yeni bir boyut / Bütünleşik pazarlama
İşletme anlayışında yeni bir boyut / Bütünleşik pazarlama
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Yamamoto, Gonca T.
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HF 5415.13 Y144 2003
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Cover image for Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri
Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri
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Doyle, Peter Barış, Gülfidan, çev.
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HF 5415.13 D7541 2003
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Cover image for Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
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Perry, Alycia. Wisnom, David, ort. yaz.
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Cover image for Designing and managing the supply chain : concepts, strategies, and case studies /l
Designing and managing the supply chain : concepts, strategies, and case studies /l
Author 
Simchi-Levi, David. Kaminsky, Philip, ort. yaz. Simchi-Levi, Edith, ort. yaz.
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HF 5415.7 S425 2003
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Cover image for Tüketici davranışı
Tüketici davranışı
Author 
Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.
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HF 415.32 O33 2003
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Cover image for Creativity in Product Innovation
Creativity in Product Innovation
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Goldenberg, Jacob. Mazursky, David.
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Tüketici davranışı
Author 
Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.
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Cover image for International marketing strategy : Analysis, development, and implementation
International marketing strategy : Analysis, development, and implementation
Author 
Doole, Isobel. Lowe, Robin, 1945- ort. yaz.
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HF 1416 D72 2001
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Cover image for Supply chain management : Strategy, planning, and operation
Supply chain management : Strategy, planning, and operation
Author 
Chopra, Sunil. Meindl, Peter, 1970- ort. yaz.
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HF 5415.13 C533 2001
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179. 
Cover image for Black pepper Piper nigrum
Black pepper Piper nigrum
Author 
Ravindran, P. N., 1942-
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180. 
Cover image for International marketing
International marketing
Author 
Terpstra, Vern. Sarathy, Ravi, ort. yaz.
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HF 1416 T48 2000
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Cover image for Marketing planning and strategy
Marketing planning and strategy
Author 
Jain, Subhash C., 1942-
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HF 5415.13 J35 2000
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Cover image for Building models for marketing decisions
Building models for marketing decisions
Author 
Leeflang, P. S. H.
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HF5415.135 .B85 2000
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Cover image for Tüketici davranışları : Müşteri tatmininden müşteri değerine
Tüketici davranışları : Müşteri tatmininden müşteri değerine
Author 
Altıntaş, Murat Hakan.
Preferred Shelf Number 
HF415.32 A4682 2000
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Cover image for New marketing strategies evolving flexible processes to fit market circumstances
New marketing strategies evolving flexible processes to fit market circumstances
Author 
Chaston, Ian.
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Cover image for Analysis for marketing planning
Analysis for marketing planning
Author 
Lehmann, Donald R. Winer, Russell S.
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HF5415.13 L395 1991
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