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Title:
Handbook of services marketing & management
Author:
Swartz, Teresa A.
ISBN:
9781452231327
Publication Information:
Thousand oaks, [Calif.] ; London : SAGE, c2000.
Physical Description:
1 online resource (ix, 521 p.) : ill.
Subject Term:
Service industries -- Marketing.

Service industries -- Management.

Customer services -- Marketing.

Customer services -- Management.
Added Author:
Swartz, Teresa A.

Iacobucci, Dawn.
Electronic Access:
SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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