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Title:
Cases in e-commerce
Author:
Rayport, Jeffrey F.
ISBN:
9780072500950
Publication Information:
Boston : McGraw-Hill/Irwin marketspaceU, 2002.
Physical Description:
xix, 631 s. : res.
Subject Term:
ELEKTRONİK TİCARET -- VAKA İNCELEMESİ.

İNTERNET PAZARLAMASI -- VAKA İNCELEMESİ.

İNTERNET REKLAMCILIĞI -- VAKA İNCELEMESİ.

Electronic commerce -- Case studies.

Internet marketing -- Case studies.

Internet advertising -- Case studies.
Added Author:
Jaworski, Bernard J., ort. yaz.

Rayport, Jeffrey F. E-commerce.
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 Book 7.2/12/490266 HF 5548.32 R387 2002
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