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1. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E., author.
Preferred Shelf Number 
HF5826.5 K38 2014
Format: 
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2. 
Cover image for The media handbook a complete guide to advertising media selection, planning, research, and buying
The media handbook a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E.
Preferred Shelf Number 
ONLINE
Electronic Access 
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3. 
Cover image for The advertising business operations, creativity, media planning, integrated communications
The advertising business operations, creativity, media planning, integrated communications
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(369522.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-advertising-business
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4. 
Cover image for STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.
STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.
Author 
Rathore, Basant.
Preferred Shelf Number 
HF5826.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032724539
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Advertising management in a digital environment : text and cases
Advertising management in a digital environment : text and cases
Author 
Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.
Preferred Shelf Number 
HF5823 .K34425 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003107828
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for DITA - the Topic-Based XML Standard A Quick Start
DITA - the Topic-Based XML Standard A Quick Start
Author 
Closs, Sissi. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-28349-4
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7. 
Cover image for Social Multimedia Signals A Signal Processing Approach to Social Network Phenomena
Social Multimedia Signals A Signal Processing Approach to Social Network Phenomena
Author 
Roy, Suman Deb. author. Zeng, Wenjun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-09117-4
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8. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Author 
Percy, Larry.
Preferred Shelf Number 
HF5415.123 P475 2014
Format: 
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9. 
Cover image for An integrated approach to new food product development
An integrated approach to new food product development
Author 
Moskowitz, Howard R. Saguy, Israel, 1946- Straus, Tim.
Preferred Shelf Number 
TX367 .I56 2009
Electronic Access 
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10. 
Cover image for Medya planı nasıl hazırlanır?
Medya planı nasıl hazırlanır?
Author 
Sissors, Jack Zanville Baron, Roger B. Kesmez, Melisa.
Preferred Shelf Number 
HF5826.5 .S57 2008
Format: 
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11. 
Cover image for International advertising realities and myths
International advertising realities and myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368581.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/international-advertising
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