"This is the first thorough study of the ArtScroll publishing 'phenomenon, ' which is a major force in contemporary English-speaking Jewish life. It is deeply and richly informed by interdisciplinary work on semiotics, textuality and mediation. It will be quite useful to those working in areas such as religion and media, contemporary Jewish studies, history of print, sociology of religion, and American religion. And it should fascinate those who are regular if not always uncritical users of ArtScroll publications."Jonathan Boyarin, University of North Carolina Chapel Hill"With s.