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1. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Tosun, Nurhan Babür.
Preferred Shelf Number 
HD69.B7 T67 2020
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Cover image for Güçlü markalar yaratmak
Güçlü markalar yaratmak
Author 
Aaker, David A. Demir, Erdem.
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HD69.B7 A216 2020
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3. 
Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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6. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Atılgan, Fatma.
Preferred Shelf Number 
HD69.B7 A85 2017
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7. 
Cover image for Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
Author 
Aktuğlu, Işıl Karpat, 1971-
Preferred Shelf Number 
HF5415.15 A48 2017
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8. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Baş, Mehmet
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HD69 .B7 B37 2015
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9. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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10. 
Cover image for Reklamarkası : kısa öyküler
Reklamarkası : kısa öyküler
Author 
Merter, Ender
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HF5823 M47 2014
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11. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane.
Preferred Shelf Number 
HD69.B7 K45 2013
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12. 
Cover image for Branding and product design : an integrated perspective
Branding and product design : an integrated perspective
Author 
Hestad, Monika.
Preferred Shelf Number 
HF5415.1255 H47 2013
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