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1. 
Cover image for Database Marketing Analyzing and Managing Customers
Database Marketing Analyzing and Managing Customers
Author 
Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-72579-6
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2. 
Cover image for Statistical modeling and analysis for database marketing effective techniques for mining big data
Statistical modeling and analysis for database marketing effective techniques for mining big data
Author 
Ratner, Bruce.
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3. 
Cover image for Optimal database marketing strategy, development, and data mining
Optimal database marketing strategy, development, and data mining
Author 
Drozdenko, Ronald G. Drake, Perry D.
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ONLINE(368976.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/optimal-database-marketing
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4. 
Cover image for Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data
Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data
Author 
Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
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5. 
Cover image for Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay
Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay
Author 
Roman, Ernan.
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ONLINE
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6. 
Cover image for Drug-drug interactions
Drug-drug interactions
Author 
Rodrigues, A. David.
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