Services marketing : integrating customer focus across the firm

Title:

Author:

Zeithaml, Valarie A.

ISBN:

9780071263931

Edition:

5th ed.

Publication Information:

Boston : McGraw-Hill Irwin, c2009.

Physical Description:

xxviii, 708 p. : ill., map ; 26 cm.

Subject Term:

Added Author:

Holds:
Copies:

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Beytepe Library	Book	7.2/14/102836	HD9980.5 Z45 2009	Searching... Unknown	Searching... Unavailable