Title:
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Author:
Kotler, Neil G.
ISBN:
9780787996918
Edition:
2nd ed.
Publication Information:
San Francisco : Jossey-Bass, 2008.
Physical Description:
xxx, 511 s. : res.
General Note:
Rev. ed. of: Museum strategy and marketing. c1998.
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/442317 | AM5 .K68 2008 | Searching... | Searching... |