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1. 
Cover image for Marketing research : Management and methods
Marketing research : Management and methods
Author 
Wentz, Walter B.
Preferred Shelf Number 
HF 5415.2 W45 1972
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2. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
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ONLINE
Electronic Access 
ScienceDirect An electronic book accessible through the World Wide Web; click for information
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3. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
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4. 
Cover image for Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author 
Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3722-3
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5. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy.
Preferred Shelf Number 
ONLINE
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6. 
Cover image for Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Author 
Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.
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ONLINE
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7. 
Cover image for Handbook of partial least squares : concepts, methods and applications in marketing and related fields
Handbook of partial least squares : concepts, methods and applications in marketing and related fields
Author 
Esposito Vinzi, Vincenzo.
Preferred Shelf Number 
QA275 H36 2010
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8. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy, ort. yaz.
Preferred Shelf Number 
HD 59 .D347 2002
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9. 
Cover image for An Introduction to marketing experimentation : methods, applications, and problems
An Introduction to marketing experimentation : methods, applications, and problems
Author 
Venkatesan, M., 1936- Holloay, Robert J., ort. yaz.
Preferred Shelf Number 
HF 5415.2 V45 1971 K
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10. 
Cover image for The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
Author 
Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number 
XX(521610.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-37623-8
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11. 
Cover image for Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings
Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings
Author 
Valencia-García, Rafael. editor. Bucaram-Leverone, Martha. editor. Del Cioppo-Morstadt, Javier. editor. Vera-Lucio, Néstor. editor. Centanaro-Quiroz, Pablo Humberto. editor.
Preferred Shelf Number 
XX(520716.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-45682-4
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12. 
Cover image for Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I
Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I
Author 
Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)
Preferred Shelf Number 
XX(520981.1)
Electronic Access 
https://doi.org/10.1007/978-981-99-5834-4
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