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Title:
Qualitative research methods in public relations and marketing communications
Author:
Daymon, Christine, 1952-
ISBN:
9780415222730

9780415222747
Publication Information:
London : Routledge, 2002.
Physical Description:
viii, 293 s.
Subject Term:
Şirketler -- Halkla ilişkileri -- Araştırma -- Yöntembilim.

Halkla ilişkileri -- Araştırma -- Yöntembilim.

Pazarlama araştırması -- Yöntembilim.

Kalitatif araştırma.

Corporations -- Public relations -- Research -- Methodology.

Public relations -- Research -- Methodology.

Marketing research -- Methodology.

Qualitative research.
Added Author:
Holloway, Immy, ort. yaz.
Holds:
Copies:

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 Book 7.2/12/450511 HD 59 .D347 2002
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