Title:
Advertising in new formats and media : current research and implications for marketers
Author:
Pelsmacker, Patrick de, 1957- editor.
ISBN:
9781785603129
Physical Description:
1 online resource (412 pages)
Subject Term:
Added Author:
Electronic Access:
https://www.emerald.com/insight/publication/doi/10.1108/9781785603129Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 421803-1001 | ONLINE | Searching... | Searching... |