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2012
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Cover image for Customer Relationship Management Concept, Strategy, and Tools
Customer Relationship Management Concept, Strategy, and Tools
Author 
Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-20110-3
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Online Library~1
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2. 
Cover image for Customer relationship management : concept, strategy, and tools
Customer relationship management : concept, strategy, and tools
Author 
Kumar, V. Reinartz, W.J. (Werner J.), joint author.
Preferred Shelf Number 
HF5415 K86 2012
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Beytepe Library~1
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