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1. 
Cover image for Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagement
Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagement
Author 
Sheth, Jagdish N. editor. Jain, Varsha. editor. Mogaji, Emmanuel. editor. Ambika, Anupama. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-33898-4
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2. 
Cover image for Managing social media practices in the digital economy
Managing social media practices in the digital economy
Author 
Alavi, Shirin, 1980- editor. Ahuja, Vandana, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535
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3. 
Cover image for Integrated marketing communications, strategies, and tactical operations in sports organizations
Integrated marketing communications, strategies, and tactical operations in sports organizations
Author 
Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4
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4. 
Cover image for Advanced methodologies and technologies in digital marketing and entrepreneurship
Advanced methodologies and technologies in digital marketing and entrepreneurship
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9
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5. 
Cover image for Your ad here the cool sell of guerrilla marketing
Your ad here the cool sell of guerrilla marketing
Author 
Serazio, Michael. Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
Full text available:
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6. 
Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Author 
Safko, Lon.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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7. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
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ONLINE
Electronic Access 
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8. 
Cover image for Connecting with consumers marketing for new marketplace realities
Connecting with consumers marketing for new marketplace realities
Author 
Kimmel, Allan J.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=327524
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9. 
Cover image for Niche envy marketing discrimination in the digital age
Niche envy marketing discrimination in the digital age
Author 
Turow, Joseph.
Preferred Shelf Number 
ONLINE
Electronic Access 
IEEE Xplore http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348
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10. 
Cover image for Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
Author 
Winkler, Agnieszka M. Yalım, Fevzi, çev.
Preferred Shelf Number 
HF 5415.13 .W5620 2004
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Availability 
Beytepe Library~1
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